“Leadership is responsible. Losing is unacceptable. Passion is unquenchable. Creativity is essential. Quitting is unthinkable. Commitment is unquestionable. Victory is inevitable.”

John C. Maxwell

“People who wait for the one great opportunity often keep waiting.”

John C. Maxwell

“1. Cop-outs. People who have no goals and do not commit. 2. Holdouts. People who don’t know if they can reach their goals, so they’re afraid to commit. 3. Dropouts. People who start toward a goal but quit when the going gets tough. 4. All-outs. People who set goals, commit to them, and pay the price to reach”

John C. Maxwell

“Live to learn and you will really learn to live.”

John C. Maxwell

“Good ideas must be shared, improved upon with the help of other good thinkers, and then they must be implemented and acted upon.”

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“If you haven’t yet discovered and developed your style, study other communicators.”

John C. Maxwell

“Every time we choose action over ease we develop an increasing level of self-worth, self-respect, and self-confidence.”

John C. Maxwell

“It’s easier to move from failure to success than from excuses to success.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Improvement is impossible without change.”

John C. Maxwell

“A team is a group of people who may not be equal in experience, talent, or education but in commitment.”

John C. Maxwell

“Thinking is hard work; that’s why so few do it.”

John C. Maxwell

“Crisis doesn’t necessarily make character, but it certainly does reveal it.”

John C. Maxwell

“If you don’t change the direction you are going, then you’re likely to end up where you’re heading…”

John C. Maxwell


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