“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“Dreams don’t work unless you do”

“the entire population of the world—with one minor exception—is composed of others.”

“people knowledge is much more important than mere product knowledge.”

“The actions of men are the best interpreters of their thoughts.”

“One of the great ironies of life is that if you give up your life, you gain it. If you help others, you benefit. If you lose yourself, you find yourself.”

“The whole idea of motivation is a trap. Forget motivation. Just do it.”

“We cannot become what we need by remaining what we are.”

“If a man hasn’t discovered something he will die for, he isn’t fit to live.” —Martin Luther King Jr.”

“Years ago, I used to tell new leaders I hired that every person in our organization walked around with two buckets. One bucket contained water, and the other gasoline. As leaders, they would continually come across small fires, and they could pour water or gasoline on a fire. It was their choice.”

“Imagen es lo que la gente piensa que somos. Integridad es lo que en realidad somos.” 

“Paul the Apostle exhorted, “Do nothing out of selfish ambition or vain conceit, but in humility consider others better than yourselves. Each of you should look not only to your own interests, but also to the interests of others.” 74 Make a mental and emotional commitment to look out for the interests of others.”

“As a leader, you don't earn any points for failing in a noble cause. You don't get credit for being "right" as you bring the organization to a halt. Your success is measured by your ability to actually take the people where they need to go. But you can do that only if the people first buy into you as a leader. That's the reality of the Law of Buy-In.”

“You are today where your thoughts have brought you. You will be tomorrow where your thoughts take you.”

“In most cases, those who want power probably shouldn't have it, those who enjoy it probably do so for the wrong reasons, and those who want most to hold on to it don't understand that it's only temporary.”