“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“El liderazgo es influencia, la habilidad de una persona de influenciar a otros para que sigan su dirección. Los líderes famosos siempre han sabido esto.”

John C. Maxwell

“Leadership is influence—nothing more, nothing less. If you are being salt and light as Jesus commanded, then you have begun to obey God’s call to leadership.”

John C. Maxwell

“Don't let your learning lead to knowledge; let your learning lead to action.”

John C. Maxwell

“Real leadership is being the person others will gladly and confidently follow.”

John C. Maxwell

“How do I fit in my area or department? • How do all the departments fit into the organization? • Where does our organization fit in the market? • How is our market related to other industries and the economy?”

John C. Maxwell

“And you will have greater credibility with your leader if you admit your shortcomings and refrain from making excuses.”

John C. Maxwell

“You will find as you look back upon your life that the moments when you have really lived, are the moments when you have done things in a spirit of love.”

John C. Maxwell

“Al preguntar cómo podemos maximizar nuestras experiencias, les sacamos el mayor provecho.”

John C. Maxwell

“Leadership is influence” 

John C. Maxwell

“You will never change your life until you change something you do daily.”

John C. Maxwell

“There are really only three kinds of people. Those who don’t succeed, those who achieve success temporarily, and those who become and remain successful. Character is the only way to sustain success.”

John C. Maxwell

“Instead of trying to be great, be part of something greater than yourself.”

John C. Maxwell

“It’s about attitude.”

John C. Maxwell

“I’ve learned that if you want people to be impressed, you can talk about your successes; but if you want people to identify with you, it’s better to talk about your failures.”

John C. Maxwell


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