“Are your goals backed by burning desire or are you giving the Universe mixed signals?”

― Brian Tracy

“Develop the winning edge; small differences in your performance can lead to large differences in your results.”

― Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

― Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

― Brian Tracy

“You cannot control what happens to you, but you can control your attitude  toward what happens to you, and in that, you will be mastering change rather  than allowing it to master you.”

― Brian Tracy

“Perhaps the most important insight of all with regard to success is that to achieve greatly, you must become a different person. It is not the material things you accomplish or acquire that matter so much as it is the quality of the person you must become to accomplish well above the average. The development of self-discipline is the high road that makes everything possible for you.”

― Brian Tracy

“Anytime you stop striving to get better, you're bound to get worse.

― Brian Tracy

“Three Steps to Mastery First, read in your field for at least one hour every day. Get up a little earlier in the morning and read for thirty to sixty minutes in a book or magazine that contains information that can help you to be more effective and productive at what you do. Second,”

― Brian Tracy

“Today the greatest single source of wealth is between your ears.”

― Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

― Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

― Brian Tracy

“All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”

― Brian Tracy

“Priorities versus Posteriorities Setting priorities requires setting posteriorities as well. A priority is something that you do more of and sooner, whereas a posteriority is something you do less of or later. You are probably already overwhelmed with too much to do and too little time. Because of this, for you to embark on a new task, you must discontinue an old task. Getting into something new requires getting out of another activity. Before you commit to a new undertaking, ask yourself, “What am I going to stop doing so that I have enough time to work on this new task?” Go through your life regularly and practice “creative abandonment”: Consciously determine the activities that you are going to discontinue so that you have more time to spend on those tasks that can really make a difference to your future.”

― Brian Tracy

“Never say anything about yourself you don't want to come true”

― Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

― Brian Tracy


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