“application phase of the thinking process, land your ideas first with… Yourself: Landing an idea with yourself will give you integrity. People will buy into an idea only after they buy into the leader who communicates it. Before teaching any lesson, I ask myself three questions: “Do I believe it? Do I live it? Do I believe others should live it?” If I can’t answer yes to all three questions, then I haven’t landed it. Key Players: Let’s face it, no idea will fly if the influencers don’t embrace it. After all, they are the people who carry thoughts from idea to implementation. Those Most Affected: Landing thoughts with the people on the firing line will give you great insight. Those closest to changes that occur as a result of a new idea can give you a “reality read.” And that’s important, because sometimes even when you’ve diligently completed the process of creating a thought, shaping it, and stretching it with other good thinkers, you can still miss the mark.”

John C. Maxwell

“There are really only three kinds of people. Those who don’t succeed, those who achieve success temporarily, and those who become and remain successful. Character is the only way to sustain success.”

John C. Maxwell

“The leader’s Attitude is like a thermostat for the place she works. If her attitude is good, the atmosphere is pleasant, and the environment is easy to work in. But if her attitude is bad, the temperature is insufferable.”

John C. Maxwell

“If you’re going to grow, you have to be intentional.” —Curt Kampmeier”

John C. Maxwell

“One of the reasons people don’t achieve their dreams is that they desire to change their results without changing their thinking.”

John C. Maxwell

“La mayor parte de las personas buscan la excepción en vez de ser excepcionales.”

John C. Maxwell

“The higher you want to climb, the more you need leadership. The greater the impact you want to make, the greater your influence needs to be.”

John C. Maxwell

“Your ultimate goal as a leader should be to work hard enough and strategically enough that you have more than enough to give and share with others.”

John C. Maxwell

“In the end, people are persuaded not by what we say, but by what they understand.” 

John C. Maxwell

“Humility means two things. One, a capacity for self-criticism. . . . The second feature is allowing others to shine, affirming others, empowering and enabling others.” —CORNEL WEST”

John C. Maxwell

“There is a great deal of difference between knowing and understanding. You can know a lot about something and not really understand it.”

John C. Maxwell

“What people remember most is how you make them feel.”

John C. Maxwell

“You must do right before you feel good.” 

John C. Maxwell

“When you realize that people treat you according to how they see themselves rather than how you really are, you are less likely to be affected by their behavior.”

John C. Maxwell

“Leadership is developed, not discovered. It’s a process.

John C. Maxwell


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