“When people follow a leader because they have to, they will do only what they have to. People don’t give their best to leaders they like least. They give reluctant compliance, not commitment. They may give their hands but certainly not their heads or hearts.”

“Life is pretty much a selling job. Whether we succeed or fail is largely a matter of how well we motivate the human beings with whom we deal to buy us and what we have to offer. Success”

“Any married man should forget his mistakes—there’s no use in two people remembering the same thing.”

“If you know something without having lived it, your audience experiences a credibility gap.”

“The bottom line in leadership isn’t how far we advance ourselves but how far we advance others.”

“One of the greatest problems people have with failure is that they are too quick to judge isolated situations in their lives and label them as failures. Instead, they need to keep the bigger picture in mind.”

“with success come options. How we use those options reveals our character.”

“Winning teams have players who put the good of the team ahead of themselves. They want to play in their area of strength, but they’re willing to do what it takes to take care of the team. They are willing to sacrifice their role for the greater goal.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“The most important personal-growth phrase you will ever hear a good leader say to you is “follow me.”

“Your attitude colors every aspect of your life. It is like the mind’s paintbrush.”

“Somos los amos o las víctimas de nuestras actitudes. Es un asunto de decisión personal. Lo que ahora somos es el resultado de las decisiones tomadas ayer. Mañana seremos lo que decidamos ahora.”

“successful people make right decisions early and manage those decisions daily.”

“Your attitude, more than your aptitude, will determine your altitude.”

“the entire population of the world—with one minor exception—is composed of others.”