“The best way to become a person that others are drawn to is to develop qualities that we are attracted to in others.”

“If you do not connect with others, influence is out of the question.”

“Everybody on a championship team doesn’t get publicity, but everyone can say he’s a champion.”

“Learning to write is learning to think. You don’t know anything clearly unless you can state it in writing.”

“But what price do you put on a great memory?”

“Remember that success is just 15 percent product knowledge and it’s 85 percent people knowledge.”

“Your mission is to become better today than you were yesterday.”

“people don’t function like machines. They have feelings. They think. They have problems, hopes, and dreams. Though people can be managed, they would much rather be led. And when they are led, they perform at a much higher level.”

“A good leader encourages followers to tell him what he needs to know, not what he wants to hear”

“You cannot kindle a fire in any other heart until it is burning within your own.”

“The measure of a great teacher isn’t what he or she knows; it’s what the students know.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“There is no life as empty as the self-centered life. There is no life as centered as the self-empty life.”

“Your attitude colors every aspect of your life. It is like the mind's paintbrush.”

“Los educadores toman algo simple y lo vuelven complicado. Los comunicadores toman algo complicado y lo hacen simple.