“Write down somewhere in the margins on this page your answer to this question: How have you changed . . . lately? In the last week, let’s say? Or in the last month? The last year? Can you be very specific? Or must your answer be incredibly vague? You say you’re growing. Okay . . . how? “Well,” you say, “In all kinds of ways.” Great! Name one. You see, effective teaching comes only through a changed person. The more you change, the more you become an instrument of change in the lives of others. If you want to become a change agent, you also must change.2 Change the leader—change the organization.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“In most cases, those who want power probably shouldn't have it, those who enjoy it probably do so for the wrong reasons, and those who want most to hold on to it don't understand that it's only temporary.”

“the entire population of the world—with one minor exception—is composed of others.”

“know how” to “do now.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“The only way to change how you view life is to change who you are on the inside.”

“People who blame others for their failures never overcome them. They simply move from problem to problem. To reach your potential, you must continually improve yourself, and you can’t do that if you don’t take responsibility for your actions and learn from your mistakes.”

“Leadership is getting people to work for you when they are not obligated.” —Fred W. Smith”

“Failure isn't failure if you do better the next time.”

“If you are to become more sensitive, you must be willing to take a risk. Take the initiative to find a need and take action.”

“If you pair excellence with humility, people not only won’t run over you, they will respect you.”

“If you haven’t yet discovered and developed your style, study other communicators.”

“Good leadership isn’t about advancing yourself. It’s about advancing your team.

“Hold fast to dreams for when dreams go, Life is a barren field frozen with snow.”