“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“When it comes to identifying a real leader, that task can be much easier. Don't listen to the claims of the person professing to be the leader. Don't examine his credentials. Don't check his title. Check his influence. The proof of leadership is found in the followers.

John C. Maxwell

“Winning teams have players who put the good of the team ahead of themselves. They want to play in their area of strength, but they’re willing to do what it takes to take care of the team. They are willing to sacrifice their role for the greater goal.”

John C. Maxwell

“The respect that leadership must have requires that one’s ethics be without question. A leader not only stays above the line between right and wrong, he stays well clear of the ‘gray areas.”

John C. Maxwell

“When special people touch our lives then suddenly we see how beautiful and wonderful our world can really be. They show us that our special hopes and dreams can take us far by helping us look inward and believe in who we are. They bless us with their love and joy through everything they give. When special people touch our lives they teach us how to live.”

John C. Maxwell

“If you combine your thoughts with the thoughts of others, you will come up with thoughts you’ve never had!”

John C. Maxwell

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

John C. Maxwell

“The Right Thought plus the Right People in the Right Environment at the Right Time for the Right Reason = the Right Result”

John C. Maxwell

“Always touch a person's heart before you ask him for a hand.”

John C. Maxwell

“We must stop assuming that a thing which has never been done before probably cannot be done at all.” —Donald M. Nelson”

John C. Maxwell

“people knowledge is much more important than mere product knowledge.”

John C. Maxwell

“If you can learn that, then no matter what happens to you, you can weather the storm and build on the good you find in any situation.”

John C. Maxwell

“Sometimes we are afraid because success puts pressure on us to continue to succeed.”

John C. Maxwell

“The key to working smarter is knowing the difference between motion and direction. In the final analysis, results are what matter; attendance and activity don’t.”

John C. Maxwell


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