“Johann Wolfgang von Goethe emphasized, “Treat a man as he appears to be and you make him worse. But treat a man as if he already were what he potentially could be, and you make him what he should be.”

“Management is the process of assuring that the program and objectives of the organization are implemented. Leadership, on the other hand, has to do with casting vision and motivating people.”

“Learn to say 'no' to the good so you can say 'yes' to the best.”

“We cannot become what we need by remaining what we are.”

“The actions of men are the best interpreters of their thoughts.”

“No entender lo que usted quiere es un problema de conocimiento. No tratar de obtener lo que quiere es un problema de motivación. No lograr lo que quiere es un problema de persistencia.”

“And you will have greater credibility with your leader if you admit your shortcomings and refrain from making excuses.”

“Years ago, I used to tell new leaders I hired that every person in our organization walked around with two buckets. One bucket contained water, and the other gasoline. As leaders, they would continually come across small fires, and they could pour water or gasoline on a fire. It was their choice.”

“Thinking is hard work; that’s why so few do it.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“As a leader, you don't earn any points for failing in a noble cause. You don't get credit for being "right" as you bring the organization to a halt. Your success is measured by your ability to actually take the people where they need to go. But you can do that only if the people first buy into you as a leader. That's the reality of the Law of Buy-In.”

“The winner’s edge is in the attitude, not aptitude.”

“The most important personal-growth phrase you will ever hear a good leader say to you is “follow me.”

“George Bernard Shaw observó: “El mayor problema con la comunicación es la ilusión de que se llevó a cabo”

“My friend Olan Hendrix remarked, “Strategic thinking is like showering, you have to keep doing it.” If you expect to solve any major problem once, you’re in for disappointment. Little things can be won easily through systems and personal discipline. But major issues need major strategic thinking time. What Thane Yost said is really true: “The will to win is worthless if you do not have the will to prepare.” If you want to be an effective strategic thinker, then you need to become a continuous strategic thinker.”