“In the end, people are persuaded not by what we say, but by what they understand.” 

John C. Maxwell

“To reach your potential you must grow. And to grow, you must be highly intentional about it.”

John C. Maxwell

“Los educadores toman algo simple y lo vuelven complicado. Los comunicadores toman algo complicado y lo hacen simple.

John C. Maxwell

“people knowledge is much more important than mere product knowledge.”

John C. Maxwell

“Contentment is taking your present situation—whatever obstacles you are facing, whatever limitation you are living with, whatever chronic condition wears you down, whatever has smashed your dreams, whatever factors and circumstances in life tend to push you under—and admitting you don’t like it but never saying, “I can’t cope with it.”

John C. Maxwell

“You can't move people to action unless you first move them with emotion.... The heart comes before the head.”

John C. Maxwell

“Henry David Thoreau wrote, “One is not born into the world to do everything, but to do something.”

John C. Maxwell

“One of the major keys to success is to keep moving forward on the journey, making the best of the detours and interruptions, turning adversity into advantage.”

John C. Maxwell

“The Influence Factor—Do they influence others? The Capacity Factor—Do they have the potential to grow and develop? The Attitude Factor—Do they desire to grow and develop themselves? The Chemistry Factor—Do we like each other? The Passion Factor—Are they self-motivated? The Character Factor—Are they grounded? The Values Factor—Are our values compatible? The Teamwork Factor—Do they work well with others? The Support Factor—Do they add value to me? The Creative Factor—Can they find possibilities in impossibilities? The Option Factor—Can their contribution give me options? The 10 Percent Factor—Are they in the top 10 percent of those on our team?”

John C. Maxwell

“People are never able to outperform their self-image.”

John C. Maxwell

“Our business in life is not to get ahead of others, but to get ahead of ourselves—to break our own records, to outstrip our yesterday by our today.”

John C. Maxwell

“Disappointment comes when reality falls short of our expectations. But nothing falls short of God’s expectations because He knows everything.”

John C. Maxwell

“As a leader, you don't earn any points for failing in a noble cause. You don't get credit for being "right" as you bring the organization to a halt. Your success is measured by your ability to actually take the people where they need to go. But you can do that only if the people first buy into you as a leader. That's the reality of the Law of Buy-In.”

John C. Maxwell

“And most important, listen.”

John C. Maxwell

“An intentional life embraces only the things that will add to the mission of significance.”

John C. Maxwell


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