“Recently I had breakfast with Dan Cathy, the president of Chick-fil-A, a fast food chain headquartered in the Atlanta area. I told him that I was working on this book and I asked him if he made thinking time a high priority. Not only did he say yes, but he told me about what he calls his “thinking schedule.” It helps him to fight the hectic pace of life that discourages intentional thinking. Dan says he sets aside time just to think for half a day every two weeks, for one whole day every month, and for two or three full days every year. Dan explains, “This helps me ‘keep the main thing, the main thing,’ since I am so easily distracted.” You may want to do something similar, or you can develop a schedule and method of your own. No matter what you choose to do, go to your thinking place, take paper and pen, and make sure you capture your ideas in writing.”

“Parkinson’s Law: If you have only one letter to write, it will take all day to do it. If you have twenty letters to write, you’ll get them done in one day.”

“An unintentional life accepts everything and does nothing. An intentional life embraces only the things that will add to the mission of significance.”

“Nada es un mayor impedimento para estar en buenos términos con los demás que no sentirse tranquilo con uno mismo”

“The Constitution guarantees free speech, but it doesn’t guarantee listeners.”

“The great men and women of history were not great because of what they earned and owned, but rather for what they gave their lives to accomplish.”

“People do not care how much you know until they know how much you care.”

“Eighty-nine percent of what people learn comes through visual stimulation, 10 percent through audible stimulation, and 1 percent through other senses. So”

People buy into the leader before they buy into the plan.”

“Life is a series of outcomes. Sometimes the outcome is what you want. Great. Figure out what you did right. Sometimes the outcome is what you don't want. Great. Figure out what you did so you don't do it again.”

“A leader is one who knows the way, goes the way, and shows the way.”

“Forty-two percent of college graduates never read a book after college.”

“Porque un líder afirmado que es humilde está dispuesto a aceptar un nuevo desafío, aunque eso signifique tomar riesgos, entregar el poder y perder un grado de autonomía.”

“Have to sow excellent seeds to have an excellent life. Must start with sowing excellent thoughts.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”