“Years ago, I used to tell new leaders I hired that every person in our organization walked around with two buckets. One bucket contained water, and the other gasoline. As leaders, they would continually come across small fires, and they could pour water or gasoline on a fire. It was their choice.”

“Where success is concerned, people are not measured in inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking.”

“One of the great ironies of life is that if you give up your life, you gain it. If you help others, you benefit. If you lose yourself, you find yourself.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“Keep your thinking right and your business will be right. Zig Ziglar”

“Above all, don’t dwell on yesterday’s victory. If your focus is on what’s behind you rather than what’s ahead, you will crash.”

“George Bernard Shaw observó: “El mayor problema con la comunicación es la ilusión de que se llevó a cabo”

“How does a person become productive? Find your strength and then find someone who needs your strength.”

“We the uninformed, working for the inaccessible, are doing the impossible for the ungrateful!”

“Don’t settle for poor performers. Keep in mind that one great person will always out-produce and out-perform two mediocre people.”

“The key to working smarter is knowing the difference between motion and direction. In the final analysis, results are what matter; attendance and activity don’t.”

“Connect emotionally through facial expressions, laughter, and tears.”

“You cannot kindle a fire in any other heart until it is burning within your own.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“As Thomas Jefferson proclaimed, “In matters of fashion, swim with the current. In matters of conscience, stand like a rock.”