“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Remember, man does not live on bread alone: sometimes he needs a little buttering up.”

John C. Maxwell

“Las personas se están preparando para el éxito cuando deberían estarse preparando para el fracaso. Fracasar es mucho más común que triunfar; la pobreza está más generalizada que la riqueza; y la desilusión es más normal que los logros.”

John C. Maxwell

“Every time you speak to people, give them something to feel, something to remember, and something to do.”

John C. Maxwell

“you must be able to take the new thing you’ve learned today and build upon what you learned yesterday to keep growing.”

John C. Maxwell

“Nothing is easier than saying words. Nothing is harder than living them day after day.”

John C. Maxwell

“Uniformity is not the key to successful teamwork. The glue that holds a team together is unity of purpose.”

John C. Maxwell

“First we form habits, but then our habits form us.

John C. Maxwell

“What people remember most is how you make them feel.”

John C. Maxwell

“To achieve any worthy goal, you must take risks. Amelia Earhart believed that, and her advice when it came to risk was simple and direct: "Decide whether or not the goal is worth the risks involved. If it is, stop worrying.”

John C. Maxwell

“It doesn’t matter what job you do or what position you obtain; you will have limits. That’s just the way life is.

John C. Maxwell

“«Cuando uno hace que las personas se sientan seguras, importantes y apreciadas, no necesitan menospreciar a los demás para aparentar que ellas son mejores».”

John C. Maxwell

“Your attitude is like the minds paintbrush. It can paint everything in bright, vibrant colors-creating a masterspiece.”

John C. Maxwell

“EXAMPLES OF THE PARETO PRINCIPLE: TIME 20 percent of our time produces 80 percent of the results. COUNSELING 20 percent of the people take up 80 percent of our time. PRODUCTS 20 percent of the products bring in 80 percent of the profit. READING 20 percent of the book contains 80 percent of the content. JOB 20 percent of our work gives us 80 percent of our satisfaction. SPEECH 20 percent of the presentation produces 80 percent of the impact. DONATIONS 20 percent of the people will give 80 percent of the money. LEADERSHIP 20 percent of the people will make 80 percent of the decisions. PICNIC 20 percent of the people will eat 80 percent of the food!” 

John C. Maxwell

“Real leadership is being the person others will gladly and confidently follow.”

John C. Maxwell


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