“Nobody finishes well by accident.”

“Never complain about what you allow.”

“We must stop assuming that a thing which has never been done before probably cannot be done at all.” —Donald M. Nelson”

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

“When you like people and treat them like individuals who have value, you begin to develop influence with them. You develop trust.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“If you are interested in success, it’s easy to set your standards in terms of other people’s accomplishments and then let other people measure you by those standards. But the standards you set for yourself are always more important. They should be higher than the standards anyone else would set for you, because in the end you have to live with yourself, and judge yourself, and feel good about yourself. And the best way to do that is to live up to your highest potential. So set your standards high and keep them high, even if you think no one else is looking. Somebody out there will always notice, even if it’s just you.”

“ACCIDENTAL GROWTH INTENTIONAL GROWTH Plans to Start Tomorrow Insists on Starting Today Waits for Growth to Come Takes Complete Responsibility to Grow Learns Only from Mistakes Often Learns Before Mistakes Depends on Good Luck Relies on Hard Work Quits Early and Often Perseveres Long and Hard Falls into Bad Habits Fights for Good Habits Talks Big Follows Through Plays It Safe Takes Risks Thinks Like a Victim Thinks Like a Learner Relies on Talent Relies on Character Stops Learning after Graduation Never Stops Growing”

“people who do not forgive are hurting themselves much more than they’re hurting others.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“Para mucha gente en este mundo, lo que marca la diferencia nunca marcará la diferencia. ¿Por qué? Porque han escogido una actitud que no es una osesión valiosa para ellos. Si alguien no está escogiendo a propósito el tener la actitud correcta, entonces está escogiendo tener la actitud equivocada.”

“Everything begins with a decision. Then, we have to manage that decision for the rest of your life.”

“Happiness simply cannot be relied upon as a measure of success.”

“People with humility don’t think less of themselves; they just think of themselves less.” 

“deal positively with your weaknesses.”