“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“The best way to become a person that others are drawn to is to develop qualities that we are attracted to in others.

John C. Maxwell

“Value people. Praise effort. Reward performance.”

John C. Maxwell

“Leadership is the capacity and will to rally men and women to a common purpose and the character which inspires confidence. —Bernard Montgomery,”

John C. Maxwell

“Ninety percent of all those who fail are not actually defeated. They simply quit.”

John C. Maxwell

“If you want people to remember what you say, you need to say the right thing at the right moment in the right way!”

John C. Maxwell

“When people follow a leader because they have to, they will do only what they have to. People don’t give their best to leaders they like least. They give reluctant compliance, not commitment. They may give their hands but certainly not their heads or hearts.”

John C. Maxwell

“If you don’t like the crop you are reaping, check the seed you are sowing.”

John C. Maxwell

“The first key to greatness,” Socrates reminds us, “is to be in reality what we appear to be.”

John C. Maxwell

“No one can produce great things who is not thoroughly sincere in dealing with himself.”

John C. Maxwell

“In my first leadership position, I mistakenly thought that being named the leader meant that I was the leader. Back then I defined leading as a noun—as the position I was appointed to—not a verb—as what I was doing. Though I had been hired as the senior pastor, I quickly discovered the real leader of the church was a down-to-earth farmer named Claude, who had been earning his leadership influence through many positive actions over many years. He later explained it to me, saying, “John, all the letters”

John C. Maxwell

“Your attitude, more than your aptitude, will determine your altitude.”

John C. Maxwell

“Nunca niegues tu propia experiencia y convicciones por mantener la paz y la calma.

John C. Maxwell

“The greatest enemy of good thinking is busyness.”

John C. Maxwell

“Most of us think wonderful things about people, but they never know it. Too many of us tend to be tight-fisted with our praise. It’s of no value if all you do is think it; it becomes valuable when you impart it.”

John C. Maxwell


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