“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“You can't move people to action unless you first move them with emotion.... The heart comes before the head.”

“Clearly, if leaders have a strong set of ethical values and live them out, then people will respect them, not just their position. Immature leaders try to use their position to drive high performance.”

“Nobody wanders his or her way to a dream, and nobody achieves a dream by accident. Don't shortcut the process and risk cheating yourself out of your dream!”

“Hold fast to dreams for when dreams go, Life is a barren field frozen with snow.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“It’s about attitude.”

“Successful people think differently than unsuccessful people.”

“Great minds have purposes; others have wishes. Little minds are subdued by misfortunes; but great minds rise above them.”

“There are two kinds of people in this world: those who want to get things done and those who don’t want to make mistakes.”

“Successful people are good in four areas: relationships, equipping, attitude, and leadership

“There is no use whatever trying to help people who do not help themselves. You cannot push anyone up a ladder unless he is willing to climb himself.” —Andrew Carnegie”

“You have to be yourself while speaking someone else’s language.”

“Imagen es lo que la gente piensa que somos. Integridad es lo que en realidad somos.” 

“The greatest problem with communication is the illusion that it has been accomplished.”