“The company owner doesn't need to win. The best idea does.”

John C. Maxwell

“The measure of a leader is not the number of people who serve him but the number of people he serves.”

John C. Maxwell

“Crisis doesn’t necessarily make character, but it certainly does reveal it. Adversity is a crossroads that makes a person choose one of two paths: character or compromise. Every time he chooses character, he becomes stronger, even if that choice brings negative consequences.”

John C. Maxwell

“When special people touch our lives then suddenly we see how beautiful and wonderful our world can really be. They show us that our special hopes and dreams can take us far by helping us look inward and believe in who we are. They bless us with their love and joy through everything they give. When special people touch our lives they teach us how to live.”

John C. Maxwell

“In general, there are no bad audiences; only bad speakers.”

John C. Maxwell

“Improvement is impossible without change.”

John C. Maxwell

“If you haven’t yet discovered and developed your style, study other communicators.”

John C. Maxwell

“Author Kenneth Blanchard says, “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results.” That’s what leaders do. They commit and follow through.” 

John C. Maxwell

“Seven Steps to Success 1) Make a commitment to grow daily. 2) Value the process more than events. 3) Don't wait for inspiration. 4) Be willing to sacrifice pleasure for opportunity. 5) Dream big. 6) Plan your priorities. 7) Give up to go up.”

John C. Maxwell

“life.When they find someone who can communicate something of value to them, they will usually listen.”

John C. Maxwell

“Quando entendemos o ponto de vista do próximo — entendemos o que ele está tentando fazer nove entre dez vezes ele está tentando fazer o que é certo.”

John C. Maxwell

“leaders touch a heart before they ask for a hand.”

John C. Maxwell

“I love the story of the salesman who sat looking through the window of a hotel restaurant. Outside raged a blinding snowstorm. “Do you think the roads will be clear enough in the morning to travel?” he asked his waiter. “That depends,” the waiter replied. “Are you on salary or commission?” 

John C. Maxwell

“be sure your communication goes beyond words. How can you do that? By connecting on four levels: visually, intellectually, emotionally, and verbally.”

John C. Maxwell

“Andrew Carnegie said, “As I grow older, I pay less attention to what men say. I just watch what they do.” Great”

John C. Maxwell


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