“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“The respect that leadership must have requires that one’s ethics be without question. A leader not only stays above the line between right and wrong, he stays well clear of the ‘gray areas.”

John C. Maxwell

“Most People have a desire to look for the exception instead of the desire to become exceptional. ”

John C. Maxwell

“Relational skills are the most important abilities in leadership.”

John C. Maxwell

“The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what? After you start doing the thing, that's when the motivation comes and makes it easy for you to keep on doing it.”

John C. Maxwell

“The measure of a leader is not the number of people who serve him but the number of people he serves.”

John C. Maxwell

“El que piensa que dirige y no tiene a nadie siguiéndole, sólo está dando un paseo.”

John C. Maxwell

“Good ideas must be shared, improved upon with the help of other good thinkers, and then they must be implemented and acted upon.”

John C. Maxwell

“If you tend to focus on the particular events in your life, try to put things into perspective. When you do, you'll be able to share the philosophy of someone such as the apostle Paul, who was able to say, "I have learned in whatever state I am, to be content."3 And that was saying a lot, considering that Paul had been shipwrecked, whipped, beaten, stoned, and imprisoned. Throughout everything, his faith enabled him to maintain perspective. He realized that as long as he was doing what he was supposed to do, his being labeled success or failure by others really didn't matter.”

John C. Maxwell

“You cannot always control what happens to you, but you can control what happens in you.”

John C. Maxwell

“When you realize that people treat you according to how they see themselves rather than how you really are, you are less likely to be affected by their behavior.”

John C. Maxwell

“If you want your life to be a magnificent story, then realize that you are its author. Every day you have the chance to write a new page in that story. I want to encourage you to fill those pages with responsibility to others and yourself. If you do, in the end you will not be disappointed.”

John C. Maxwell

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

John C. Maxwell

“1. Experience: People who have been down the road of life and understand it. 2. Heart for God: People who place God first and uphold His values. 3. Objectivity: People who see the pros and cons of the issues. 4. Love for people: People who love others and value them more than things. 5. Complementary gifts: People who bring diverse gifts to the relationship. 6. Loyalty to the leader: People who truly love and are concerned for the leader. The Maxwell Leadership Bible”

John C. Maxwell

“Dreams don’t work unless you do”

John C. Maxwell


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