“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“The bottom line is that indifference is really a form of selfishness.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“If you haven’t yet discovered and developed your style, study other communicators.”

“Those who lack humility are dogmatic and egotistical. That masks a deep sense of insecurity.”

“Thomas Jefferson said, “It’s wonderful how much can be done if we are always working.”

“If you want to be productive, you should try to learn to get joy from what gives the greatest return and discipline yourself to do those things.”

“Every successful person is someone who failed, yet never regarded himself as a failure.”

“If I wanted to make a difference… Wishing for things to change wouldn’t make them change. Hoping for improvements wouldn’t bring them. Dreaming wouldn’t provide all the answers I needed. Vision wouldn’t be enough to bring transformation to me or others. Only by managing my thinking and shifting my thoughts from desire to deeds would I be able to bring about positive change. I needed to go from wanting to doing.”

“There comes a special moment in everyone’s life, a moment for which that person was born.… When he seizes it… it is his finest hour.”

“Don’t look—you might see. Don’t listen—you might hear. Don’t think—you might learn. Don’t make a decision—you might be wrong. Don’t walk—you might stumble. Don’t run—you might fall. Don’t live—you might die. I would like to add one more thought to this depressing list: Don’t change—you might grow.”

“Just remember that if you’re not working at your game to the utmost of your ability, there will be someone out there somewhere with equal ability. And one day you’ll play each other, and he’ll have the advantage.”

“A real decision is measured by the fact that you’ve taken a new action. If there’s no action, you haven’t truly decided.”

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.”

“Integrity: The leader’s life and words match. Justice: The leader rejects dishonest gain. Convictions: The leader’s values won’t allow him or her to accept bribes. Positive focus: The leader refuses to dwell on destructive issues. Pure: The leader disciplines his or her mind to remain clean and pure. Secure: The leader is firm, stable in his identity and source of strength. The Maxwell Leadership Bible”