“application phase of the thinking process, land your ideas first with… Yourself: Landing an idea with yourself will give you integrity. People will buy into an idea only after they buy into the leader who communicates it. Before teaching any lesson, I ask myself three questions: “Do I believe it? Do I live it? Do I believe others should live it?” If I can’t answer yes to all three questions, then I haven’t landed it. Key Players: Let’s face it, no idea will fly if the influencers don’t embrace it. After all, they are the people who carry thoughts from idea to implementation. Those Most Affected: Landing thoughts with the people on the firing line will give you great insight. Those closest to changes that occur as a result of a new idea can give you a “reality read.” And that’s important, because sometimes even when you’ve diligently completed the process of creating a thought, shaping it, and stretching it with other good thinkers, you can still miss the mark.”

“If you don’t change the direction you are going, then you’re likely to end up where you’re heading…”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“One of the greatest problems people have with failure is that they are too quick to judge isolated situations in their lives and label them as failures. Instead, they need to keep the bigger picture in mind.”

“Positive thinking does not always change our circumstances, but it will always change us. When we are able to think right about tough situations, then our journeys through life become”

“Remember that success is just 15 percent product knowledge and it’s 85 percent people knowledge.”

“«El secreto de salir adelante es empezar. El secreto de empezar es desglosar las tareas complejas y abrumadoras en tareas pequeñas y fáciles de manejar, y luego empezar por la primera».”

“Be more concerned about making others feel good about themselves than you are making them feel good about you.”

“People do not care how much you know until they know how much you care.”

“The greatest obstacle to discovery is not ignorance. It is the illusion of knowledge.”

“He who thinketh he leadeth and hath no one following him is only taking a walk.”

“Four Unpardonable Sins of a Communicator”: being unprepared, uncommitted, uninteresting, or uncomfortable.”

“English heart surgeon Martyn Lloyd-Jones asserted, “Most unhappiness in life is due to the fact that you are listening to yourself rather than talking to yourself.”

“Today Matters People create success in their lives by focusing on today. It may sound trite, but today is the only time you have. It’s too late for yesterday. And you can’t depend on tomorrow. That’s why today matters.”

“If you want your life to be a magnificent story, then realize that you are its author. Every day you have the chance to write a new page in that story. I want to encourage you to fill those pages with responsibility to others and yourself. If you do, in the end you will not be disappointed.”