“people don’t function like machines. They have feelings. They think. They have problems, hopes, and dreams. Though people can be managed, they would much rather be led. And when they are led, they perform at a much higher level.”
“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.”
“El poeta William Arthur Ward sugiere que la clave para el éxito es: Creer cuando otros dudan. Planificar mientras que los demás juegan. Estudiar cuando los demás duermen. Decidir cuando los demás postergan. Prepararse cuando los demás sueñan despiertos. Empezar cuando los demás lo dejan para otro día. Trabajar cuando los demás desean. Ahorrar cuando los demás desperdician. Escuchar cuando los demás hablan. Sonreír cuando los demás fruncen el ceño. Elogiar cuando los demás critican. Persistir cuando los demás se dan por vencidos.”
“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.
“Many have marked the speed with which Muad'Dib learned the necessities of Arrakis. The Bene Gesserit, of course, know the basis of this speed. For the others, we can say that Muad'Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn. It is shocking to find how many people do not believe they can learn, and how many more believe learning to be difficult. Muad'Dib knew that every experience carries its lesson.”
“A commercial company enslaved a nation comprising two hundred millions. Tell this to a
man free from superstition and he will fail to grasp what these words mean. What does it mean
that thirty thousand men, not athletes but rather weak and ordinary people, have subdued two
hundred million vigorous, clever, capable, and freedom-loving people?”
“You will not be in heaven two seconds before you cry out, “Why did I place so much importance on things that were so temporary? What was I thinking? Why did I waste so much time, energy, and concern on what wasn’t going to last?”
“Spread love everywhere you go: first of all in your own home. Give love to your children, to your wife or husband, to a next door neighbor . . . Let no one ever come to you without leaving better and happier. Be the living expression of God's kindness; kindness in your face, kindness in your eyes, kindness in your smile, kindness in your warm greeting.”
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