“Cuando te centras únicamente en el dinero, o si te encuentras en una situación económica que te obliga a tener que cerrar la venta, instintivamente presionarás mucho o no pensarás más que en tu necesidad, añadiendo presión sobre ti mismo y aumentando tu sensación de ansiedad.”
“Nature intended me for the tranquil pursuits of science, by rendering them my supreme delight. But the enormities of the times in which I have lived, have forced me to take a part in resisting them, and to commit myself on the boisterous ocean of political passions.”
“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire.”
“Paul swallowed. He felt that he played a part already played over countless times in his mind…yet…there were differences. He could see himself perched on a dizzying summit, having experienced much and possessed of a profound store of knowledge, but all around him was abyss. And again he remembered the vision of fanatic legions following the green and black banner of the Atreides, pillaging and burning across the universe in the name of their prophet Muad’Dib. That must not happen, he told himself.”
“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”
“Art is the uniting of the subjective with the objective, of nature with reason, of the
unconscious with the conscious, and therefore art is the highest means of knowledge.”
“Kindness consents very readily to the removal of its object – we have all met people whose kindness to animals is constantly leading them to kill animals lest they should suffer. Kindness, merely as such, cares not whether its object becomes good or bad, provided only that it escapes suffering.”
“The real trouble is that 'kindness' is a quality fatally easy to attribute to ourselves on quite inadequate grounds. Everyone feels benevolent if nothing happens to be annoying him at the moment. Thus a man easily comes to console himself for all his other vices by a conviction that 'his heart's in the right place' and 'he wouldn't hurt a fly,' though in fact he has never made the slightest sacrifice for a fellow creature. We think we are kind when we are only happy: it is not so easy, on the same grounds, to imagine oneself temperate, chaste, or humble.”
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