“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”
“Jesus also said, …In the world you have tribulation and trials and distress and frustration; but be of good cheer…For I have overcome the world… (John 16:33).”
“The worst of sleeping out of doors is that you wake up so dreadfully early. And when you wake up you have to get up because the ground is so hard you are uncomfortable. And it makes matters worse if there is nothing but apples for breakfast and you have had nothing but apples for supper the night before.”
“You can lead a horse to water, but you can’t make him drink.” That may be true. But it’s also true that you can feed a horse salt and make him thirsty.”
“Whatever the mind can conceive and believe, the mind can achieve regardless of how many times you may have failed in the past or how lofty your aims and hopes may be.”
“No area of human life is so full of difficulties and heartaches as relationships. If you listed everything that upset you during the past week, I suspect most had to do with other people. People can be selfless and kind, but they can also be difficult, stubborn, ego-driven, thoughtless, mean, selfish, manipulative. But the problem is not just other people; it’s also ourselves.”
“First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read— see and feel and believe yourself already in possession of the money.”
“I told [John Kruesi] I was going to record talking, and then have the machine talk back. He thought it absurd. However, it was finished, the foil was put on; I then shouted 'Mary had a little lamb', etc. I adjusted the reproducer, and the machine reproduced it perfectly.
“Whether a thought is spoken or not it is a real thing and it has power," Tuek said. "You might find the line between life and death among the Fremen to be too sharp and quick.”
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