“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.
“Then you should just go take one,” Hawat sneered. “Yes,” the Fremen said. “We took one. We have it hidden where Stilgar can study it for Liet and where Liet can see it for himself if he wishes. But I doubt he’ll want to: the weapon is not a very good one. Poor design for Arrakis.” “You…took one?” Hawat asked. “It was a good fight,” the Fremen said. “We lost only two men and spilled the water from more than a hundred of theirs.” There were Sardaukar at every gun, Hawat thought. This desert madman speaks casually of losing only two men against Sardaukar!”
“Self-reliance and independence can transform into selfishness and license, ambition into greed and a frantic desire to succeed at any cost. More than once in our history we've seen patriotism slide into jingoism, xenophobia, the stifling of dissent; we've seen faith calcify into self-righteousness, closed-mindedness, and cruelty toward others. Even the impulse toward charity can drift into a stifling paternalism, an unwillingness to acknowledge the ability of others to do for themselves. ....In a country as diverse as ours, there will always be passionate arguments about how we draw the line when it comes to government action. That is how our democracy works. But our democracy might work better if we recognized that all of us posses values worthy of respect: if liberals at least acknowledge that the recreational hunter feels the same way about his gun as they feel about their library books, and if conservatives recognized that most women feel as protective of their right to reproductive freedom as evangelicals do of their right to worship.”
“There might, Gentlemen, be an impropriety in my taking notice, in this Address to you, of an anonymous production, but the manner in which that performance has been introduced to the army, the effect it was intended to have, together with some other circumstances, will amply justify my observations on the tendency of that Writing. With respect to the advice given by the Author, to suspect the Man, who shall recommend moderate measures and longer forbearance, I spurn it, as every Man, who regards liberty, and reveres that justice for which we contend, undoubtedly must; for if Men are to be precluded from offering their Sentiments on a matter, which may involve the most serious and alarming consequences, that can invite the consideration of Mankind, reason is of no use to us; the freedom of Speech may be taken away, and dumb and silent we may be led, like sheep, to the Slaughter.”
“That’s true to life.
Part of every misery is, so to speak, the misery’s shadow or
reflection: the fact that you don’t merely suffer but have to keep on
thinking about the fact that you suffer.”
“If you have been harboring anger or bitterness or jealousy in your heart toward someone—a parent, an ex-spouse, a boss—hand it over to Christ, and ask Him to help you let it go.”
“For every one pupil who needs to be guarded against a weak excess of sensibility there are three who need to be awakened from the slumber of cold vulgarity. The task of the modern educator is not to cut down jungles but to irrigate deserts. The right defence against false sentiments is to inculcate just sentiments. By starving the sensibility of our pupils we only make them easier prey to the propagandist when he comes. For famished nature will be avenged and a hard heart is no infallible protection against a soft head.”
“Hardship can humble you, but it cannot break you unless you let it. Your instinct for survival will see you through if you’re attuned to its frequency. Instinct will find a temporary stopgap without ever taking its sights off your larger goals. There’s no greater way to hone your instincts than to overcome adversity. Successful leaders know that instincts transform adversity into opportunity.”
“And what was worst of all was that *It* drew his attention to itself not in order to make him
take some action but only that he should look at *It*, look it straight in the face: look at it and
without doing anything, suffer inexpressibly.
And to save himself from this condition Ivan Ilych looked for consolations -- new screens --
and new screens were found and for a while seemed to save him, but then they immediately
fell to pieces or rather became transparent, as if *It* penetrated them and nothing could veil
*It*.”
“Today . . . when Satan worship is increasing at an alarming rate, we had better be aware of him, his origin, his aims, his abilities, and his limitations.”
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