“To attempt an understanding of Muad’Dib without understanding his mortal enemies, the Harkonnens, is to attempt seeing Truth without knowing Falsehood. It is the attempt to see the Light without knowing Darkness. It cannot be. —FROM “MANUAL OF MUAD’DIB” BY THE PRINCESS IRULAN”
“Clearly, if leaders have a strong set of ethical values and live them out, then people will respect them, not just their position. Immature leaders try to use their position to drive high performance.”
“It's not where you start or even what happens to you along the way that's important. What is important is that you persevere and never give up on yourself.”
“Cuando te centras únicamente en el dinero, o si te encuentras en una situación económica que te obliga a tener que cerrar la venta, instintivamente presionarás mucho o no pensarás más que en tu necesidad, añadiendo presión sobre ti mismo y aumentando tu sensación de ansiedad.”
“Fix in your mind the exact amount of money you desire. It is not sufficient merely to say, ‘I want plenty of money.’ Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.) 2. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as ‘something for nothing’.) 3. Establish a definite date when you intend to possess the money you desire. 4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. 5. Write out a clear, concise statement of the amount of money you intend to acquire. Name the time limit for its acquisition. State what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. 6. Read your written statement aloud, twice daily, once just before retiring at night, and once after rising in the morning. AS YOU READ, SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.”
“When an apple has ripened and falls, why does it fall? Because of its attraction to the
earth, because its stalk withers, because it is dried by the sun, because it grows heavier,
because the wind shakes it, or because the boy standing below wants to eat it?”
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