“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”
“• The effect of laughter on the body is immediate. Laughing actually lowers blood pressure, reduces stress hormones, and increases muscle flexion. • Laughter increases your resistance to infections. • Laughter also triggers the release of endorphins, the body’s natural painkillers, and produces a general sense of well-being.”
“What of all the entrepreneurs that fail? Well, many do, particularly the successful ones; often several times. And if you ask them the secret of their success, they’ll tell you it’s all that they learned in their struggles along the way; yes, it’s what they learned from failing.”
“[And it is, indeed, a source of immense profit, for] godliness accompanied with contentment (that contentment which is a sense of inward sufficiency) is great and abundant gain. 1 TIMOTHY 6:6”
“Si el vendedor se siente atemorizado o abrumado por el posible cliente, llevar a cabo una presentación eficaz es tremendamente difícil. El vendedor que piensa: ¿Quién soy yo para decirle a esta persona que mis productos o servicios le van a ayudar?, no conseguirá el nivel de entusiasmo, fuerza y confianza necesarios para triunfar.”
“This power is made up of the principles described in this book. In the story of the Declaration of Independence it will not be difficult to detect at least six of these principles: DESIRE, DECISION, FAITH, PERSISTENCE, THE MASTER MIND and ORGANISED PLANNING.
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