“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.
“You've got to follow your passion. You've got to figure out what it is you love--who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.”
“Sometimes it takes years, but eventually you discover that the greatest hindrance to God’s blessing in your life is not others, it is yourself — your self-will, stubborn pride, and personal ambition. You cannot fulfill God’s purposes for your life while focusing on your own plans.”
“in every individual a spiritual element is manifested that gives life to all that exists, and that this spiritual element strives to unite with everything of a like nature to itself, and attains this aim through love.”
“Have you heard the latest word from Arrakis?” the Baron asked. “No, Uncle.” Feyd-Rautha forced himself not to look back. He turned down the hall out of the servants’ wing. “They’ve a new prophet or religious leader of some kind among the Fremen,” the Baron said. “They call him Muad’Dib. Very funny, really. It means ‘the Mouse.’ I’ve told Rabban to let them have their religion. It’ll keep them occupied.”
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