“There are proven ways to win the loyalty of tough, strong, ferocious men: play on the certain knowledge of their superiority, the mystique of secret covenant, the esprit of shared suffering.”
“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.
“Anna had been preparing herself for this meeting, had thought what she would say to him,
but she did not succeed in saying anything of it; his passion mastered her. She tried to calm
him, to calm herself, but it was too late. His feeling infected her. Her lips trembled so that for a
long while she could say nothing."
"Yes, you have conquered me, and I am yours," she said at last, pressing his hands to her
bosom.
"So it had to be," he said. "So long as we live, it must be so. I know it now.”
“The proper teaching is recognized with ease. You can know it without fail because it awakens within you that sensation which tells you this is something you’ve always known.”
“The great commandment is that we preach the gospel to every creature, but neither God nor the Bible says anything about forcing it down people's throats.”
“The doctor of the future will give no medication, but will interest his patients in the care of the human frame, diet and in the cause and prevention of disease.
“God gave the Bible to us because He wants us to know Him and love Him and serve Him. Most of all, He gave it to us so we can become more like Christ.”
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