“Pastor, creo que antes de alcanzar a estas personas nuevas debiéramos tratar de reactivar a todos los miembros viejos que han dejado de venir.” ¡Esta es una estrategia que garantiza la decadencia de su iglesia! No da resultado. Por lo general, se requiere cinco veces más energía para reactivar a un miembro carnal o disgustado que a un inconverso receptivo.”
“Don't say it was delightful; make us say delightful when we've read the description. You see, all those words (horrifying, wonderful, hideous, exquisite) are only like saying to your readers Please will you do the job for me.”
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