“Napoleon, the man of genius, did this! But to say that he destroyed his army because he
wished to, or because he was very stupid, would be as unjust as to say that he had brought
his troops to Moscow because he wished to and because he was very clever and a genius”
“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”
“We are assaulted by so much information each day that it’s easy to lose touch with the voice inside us, the compelling sense of knowledge, the awareness we have in our gut. In addition, we’re often conditioned to dismiss our instincts as primal and animalistic, subjective and unscientific. We’re taught to rely on facts and figures, data and digits, not hunches and gut feelings.”
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