“The proper good of a creature is to surrender itself to its Creator—to enact intellectually, volitionally, and emotionally, that relationship which is given in the mere fact of its being a creature. When it does so, it is good and happy.”
“They were really getting quite fond of their strange pet and hoped that Aslan would allow them to keep it. The cleverer ones were quite sure by now that at least some of the noises which came out of his mouth had a meaning. They christened him Brandy because he made that noise so often.”
“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.
“My father once told me that respect for truth comes close to being the basis for all morality. 'Something cannot emerge from nothing,' he said. This is profound thinking if you understand how unstable 'the truth' can be.”
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