“the old and simple truth that it is natural for men to help and to love one another, but not to torture and to kill one another, became ever clearer, so that fewer and fewer people were able to believe the sophistries by which the distortion of the truth had been made so plausible.”
“Knowledge is Power, Power provides Information; Information leads to Education, Education breeds Wisdom; Wisdom is Liberation. People are not liberated because of lack of knowledge.”
“The Baron could see the path ahead of him. One day, a Harkonnen would be Emperor. Not himself, and no spawn of his loins. But a Harkonnen. Not this Rabban he’d summoned, of course.
“Por favor, no pierdas tu tiempo ni el de tus clientes explicándoles lo que es el producto. Cuéntales lo que el producto puede hacer por ellos y por qué.”
“told them that you have to earn the right to be heard. People won’t just follow you because you say so. They will only follow you when you have endured, developed, grown, and sometimes suffered.”
“Porque un líder afirmado que es humilde está dispuesto a aceptar un nuevo desafío, aunque eso signifique tomar riesgos, entregar el poder y perder un grado de autonomía.”
“un líder es como un pastor que permanece detrás del rebaño y permite que los más ágiles vayan por delante, tras lo cual, los demás les siguen sin darse cuenta de que en todo momento están siendo dirigidos desde detrás.”
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