“To live content with small means; to seek elegance rather than luxury, and refinement rather than fashion, to be worthy, not respectable, and wealthy, not rich; to study hard, think quietly, talk gently, act frankly; to bear all cheerfully, do all bravely, await occasions, hurry never.”
“In actuality, it was like the homes of all people who are not really rich but who want to look
rich, and therefore end up looking like one another: it had damasks, ebony, plants, carpets,
and bronzes, everything dark and gleaming—all the effects a certain class of people produce
so as to look like people of a certain class. And his place looked so much like the others that it
would never have been noticed, though it all seemed quite exceptional to him.”
“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”
“A long while ago, a great warrior faced a situation which made it necessary for him to make a decision which insured his success on the battlefield. He was about to send his armies against a powerful foe, whose men outnumbered his own. He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, then gave the order to burn the ships that had carried them. Addressing his men before the first battle, he said, “You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice—we win, or we perish! They won.”
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